The Future Of Our Cell Phone - Part 1

It seems no matter where I go - people have their cell phones glued to their fingers or their ears. That's right, either talking or texting. The intriguing element of texting is that it can take 20 minutes to hold what would be a 2 minute conversation. So what not just call the person? I find this fascinating, but yet it all makes sense in some crazy kind of way. Perhaps it's the realization that we really don't much to say to each other, so we want to make it last. Or maybe it's the fact that we can't hold a conversation at that precise moment, so the text conversation is more discreet.





I doubt that holding a live conversation on a cell phone will ever be a "thing of the past," however the less obtrusive means of communication - Text Messaging is taking our Country by storm and is quickly becoming more than just a way of saying "hello" or "meet me in 10 minutes."





So if everyone has their cellphones by their side 16 hours a day, what type of opportunity might this create for businesses as a means of communication or marketing? The answer - a HUGE opportunity. Such a great opportunity in fact, that many major restaurants and retailers have been using "Mobile Marketing" for the past 2-3 years.





Mobile Marketing? What is that? Quite simply it is marketing directly to one's cell phone. Now, you may all of a sudden have visions of harassing text messages, non-stop incoming calls from telemarketers, etc. But, that couldn't be farther from the reality of what Mobile Marketing truly is. Unlike the days of telemarketing to your home where you couldn't get through dinner or putting the kids to bed without those annoying calls where you said Hello 3 times before the gum-chewing saleswoman asked to speak to Mr. or Mrs. "Scoot" when your last name is "Scott," Mobile Marketing provides complete control of the solicitation in the hands of the cell phone user.





The cell phone user is in complete control because before a business can market to them, they must "opt-in" to receive the information sent to their phone. Businesses can use many methods to attract users to opt-in.....everything from convenience, to VIP treatment, discounts, promotions - the list goes on and on.





So, how do businesses benefit from this? How do consumers benefit from this?





Check back on Monday for the continuation of "The Future of our Cell Phone."





Or you can read more at http://www.505text.com/